[{"data":1,"prerenderedAt":127},["ShallowReactive",2],{"cms-blog-how-to-track-website-visits-in-a-privacy-conscious-world":3,"cms-testimonials-content":20},{"title":4,"excerpt":5,"slug":8,"rawDate":9,"date":10,"modified":11,"content":12,"readingTime":13,"acf":14,"tags":16,"author":17,"featuredMediaUrl":18,"featuredMedia":19},"How to track website visits in a privacy-conscious world",{"raw":6,"plain":7},"\u003Cp>In a world increasingly conscious of digital privacy, tracking website visits without infringing on user privacy has become a critical concern. At Galexia, we understand this balance and believe in empowering our clients with knowledge and tools that respect user privacy. This blog post explores why Matomo Analytics is a preferable alternative to Google Analytics, […]\u003C\u002Fp>","In a world increasingly conscious of digital privacy, tracking website visits without infringing on user privacy has become a critical concern. At Galexia, we understand this balance and believe in empowering our clients with knowledge and tools that respect user privacy. This blog post explores why Matomo Analytics is a preferable alternative to Google Analytics, […]","how-to-track-website-visits-in-a-privacy-conscious-world","2024-01-06T16:54:04",["Date","2024-01-06T00:00:00.000Z"],["Date","2026-11-03T00:00:00.000Z"],"\u003Cp class=\"wp-block-paragraph\">In a world increasingly conscious of digital privacy, tracking website visits without infringing on user privacy has become a critical concern. At Galexia, we understand this balance and believe in empowering our clients with knowledge and tools that respect user privacy. This blog post explores why Matomo Analytics is a preferable alternative to Google Analytics, especially in light of recent privacy laws and trials, and provides a guide on migrating to a more privacy-conscious analytics platform.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Google Analytics vs. Matomo Analytics: A Privacy Perspective\u003C\u002Fh2>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fmarketingplatform.google.com\u002Fintl\u002Fen_uk\u002Fabout\u002Fanalytics\u002F\">Google Analytics\u003C\u002Fa> has been the go-to tool for website analytics for years. However, privacy concerns have risen, particularly regarding data collection, data sharing, third-party tracking, and opt-out options. Let’s examine these aspects in comparison with \u003Ca href=\"https:\u002F\u002Fmatomo.org\u002F\">Matomo Analytics\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Data Collection\u003C\u002Fstrong>: Google Analytics is known for collecting extensive user data, including browsing behavior and demographics, primarily used for targeted advertising. In contrast, Matomo Analytics, as a self-hosted, open-source solution, offers more control over the data collection process, ensuring that only essential data is gathered.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Data Sharing\u003C\u002Fstrong>: Data collected by Google Analytics is shared across Google’s services, extending its use beyond mere analytics into realms like advertising. Matomo, being an open-source platform, allows for stringent control over data access, ensuring that user data remains confined to its intended purpose.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Third-party Tracking\u003C\u002Fstrong>: Google Analytics employs third-party cookies for tracking, which can lead to privacy concerns as user data is shared with multiple entities. Matomo, in its default setup, does not rely on third-party cookies, significantly reducing privacy risks.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Opt-out Options\u003C\u002Fstrong>: While Google Analytics offers limited opt-out options, Matomo allows users to completely opt out of data collection, providing a more user-centric approach to privacy.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Recent Trials and Laws Pushing the Shift\u003C\u002Fh2>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Recent legal challenges and the \u003Ca href=\"https:\u002F\u002Fusercentrics.com\u002Fknowledge-hub\u002Fgoogle-analytics-and-gdpr-compliance-rulings\">enactment of stringent privacy laws\u003C\u002Fa> like the GDPR and CCPA have put the spotlight on the importance of privacy-compliant web analytics. These developments are prompting many businesses to reconsider their analytics tools, seeking options that align better with these new legal frameworks.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Transition from Universal Analytics to GA4\u003C\u002Fh2>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">The shift from Universal Analytics to GA4 in Google Analytics has led to changes in feature sets, with some businesses finding the transition challenging. Matomo, in many ways, offers a similar experience to Universal Analytics, making it a comfortable alternative for those accustomed to the older Google platform.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Galexia’s Guide to Migrating to Matomo\u003C\u002Fh2>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">As experts in setting up Matomo for both WordPress and various other platforms, Galexia recommends a structured approach to migration:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Data Assessment\u003C\u002Fstrong>: Evaluate the type of data you are currently collecting with Google Analytics and decide what is essential for your business needs.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Setup Matomo\u003C\u002Fstrong>: Choose between the Matomo WordPress plugin, self-hosting, or using the cloud version. Galexia can assist in setting up and configuring Matomo to align with your specific requirements.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Data Import\u003C\u002Fstrong>: While direct data import from Google Analytics to Matomo is not straightforward, historical data can be archived for reference, and new data collection can begin afresh on Matomo.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Customization and Training\u003C\u002Fstrong>: Tailor Matomo to your needs and train your team on its use. Galexia can facilitate this process, ensuring a smooth transition.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Conclusion\u003C\u002Fh2>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">In conclusion, while Google Analytics remains a powerful tool, the privacy-centric features of Matomo make it a superior choice for businesses prioritizing user privacy. Galexia is ready to assist in this transition, offering expertise in setting up and customizing Matomo for your specific needs.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Interested in migrating to a more privacy-conscious analytics platform? \u003Ca href=\"\u002Fcontact\u002F\">Contact Galexia\u003C\u002Fa> for a consultation, and let’s make your web analytics align with the modern standards of privacy and data protection.\u003C\u002Fp>",4,{"link":15,"seo_description":15},"",[],"Joe Bailey","https:\u002F\u002Fcms.galexia.agency\u002Fmedia\u002F8c31b6cd0963c804381255edc0d034fd4505761e247ae5ba899242a98fd1a7bd\u002F8c31b6cd0963c804-stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-scaled.jpg","https:\u002F\u002Fgalexia.agency\u002Fcdn-cgi\u002Fimage\u002Fformat=auto,quality=80,fit=scale-down,width=1200\u002Fhttps:\u002F\u002Fcms.galexia.agency\u002Fmedia\u002F8c31b6cd0963c804381255edc0d034fd4505761e247ae5ba899242a98fd1a7bd\u002F8c31b6cd0963c804-stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-scaled.jpg",[21],[22,35,46,57,68,79,90,101,114],{"title":23,"excerpt":24,"slug":27,"date":28,"modified":29,"readingTime":30,"acf":31,"tags":32,"author":17,"featuredMediaUrl":33,"featuredMedia":33,"content":34},"Sukhy’s Beauty Clinic",{"raw":25,"plain":26},"\u003Cp>Joe did a fantastic job with my Beauty Website. He has the patience of a saint. Very helpful. Recorded me little loom videos to so I was able to edit and add to my website. Highly recommend his work.\u003C\u002Fp>","Joe did a fantastic job with my Beauty Website. He has the patience of a saint. Very helpful. Recorded me little loom videos to so I was able to edit and add to my website. Highly recommend his work.","sukhys-beauty-clinic-2",["Date","2024-02-28T00:00:00.000Z"],["Date","2026-10-24T00:00:00.000Z"],1,{"link":15,"seo_description":15},[],null,"\u003Cp class=\"wp-block-paragraph\">Joe did a fantastic job with my Beauty Website. He has the patience of a saint. Very helpful. Recorded me little loom videos to so I was able to edit and add to my website. Highly recommend his work.\u003C\u002Fp>",{"title":36,"excerpt":37,"slug":40,"date":41,"modified":42,"readingTime":30,"acf":43,"tags":44,"author":17,"featuredMediaUrl":33,"featuredMedia":33,"content":45},"Sandra Heath Art",{"raw":38,"plain":39},"\u003Cp>I couldn’t be happier with my wonderful website which has exactly the feel that I was looking for and also the service provided by Joe. He’s created an eye-catching and engaging website showcasing my art and has been incredibly patient, calm and entirely professional throughout the whole process. I thought hard about what I wanted […]\u003C\u002Fp>","I couldn’t be happier with my wonderful website which has exactly the feel that I was looking for and also the service provided by Joe. He’s created an eye-catching and engaging website showcasing my art and has been incredibly patient, calm and entirely professional throughout the whole process. I thought hard about what I wanted […]","sandra-heath-art",["Date","2022-10-10T00:00:00.000Z"],["Date","2026-10-24T00:00:00.000Z"],{"link":15,"seo_description":15},[],"\u003Cp class=\"wp-block-paragraph\">I couldn’t be happier with my wonderful website which has exactly the feel that I was looking for and also the service provided by Joe. He’s created an eye-catching and engaging website showcasing my art and has been incredibly patient, calm and entirely professional throughout the whole process. I thought hard about what I wanted from the website and threw a lot of information at Joe and I’m pleased to report that it didn’t phase him one bit! The service provided has been first class. I would thoroughly recommend the services of Galexia Creative Agency Ltd to anyone looking for a competent and professional website designer.\u003C\u002Fp>",{"title":47,"excerpt":48,"slug":51,"date":52,"modified":53,"readingTime":30,"acf":54,"tags":55,"author":17,"featuredMediaUrl":33,"featuredMedia":33,"content":56},"Local Histories",{"raw":49,"plain":50},"\u003Cp>Joe was very patient with both Tim and I as our IT knowledge is good but not extensive. Joe on the other hand clearly has a lot of expertise in website design and his suggestions and prompts were invaluable. The new website has now been launched and Tim and I are currently working on Phase […]\u003C\u002Fp>","Joe was very patient with both Tim and I as our IT knowledge is good but not extensive. Joe on the other hand clearly has a lot of expertise in website design and his suggestions and prompts were invaluable. The new website has now been launched and Tim and I are currently working on Phase […]","local-histories-2",["Date","2021-07-09T00:00:00.000Z"],["Date","2026-10-24T00:00:00.000Z"],{"link":15,"seo_description":15},[],"\u003Cp class=\"wp-block-paragraph\">Joe was very patient with both Tim and I as our IT knowledge is good but not extensive. Joe on the other hand clearly has a lot of expertise in website design and his suggestions and prompts were invaluable. The new website has now been launched and Tim and I are currently working on Phase 2, looking at ways of reaching a wider audience. We are able to do this now as we have the correct platform in place and feel more confident.\u003C\u002Fp>",{"title":58,"excerpt":59,"slug":62,"date":63,"modified":64,"readingTime":30,"acf":65,"tags":66,"author":17,"featuredMediaUrl":33,"featuredMedia":33,"content":67},"HIHCT",{"raw":60,"plain":61},"\u003Cp>Working with Galexia has been a pleasure. They were responsive to the needs and objectives of our charity’s website and the resulting site we have achieved is to our original four point specification.\u003C\u002Fp>","Working with Galexia has been a pleasure. They were responsive to the needs and objectives of our charity’s website and the resulting site we have achieved is to our original four point specification.","hihct",["Date","2021-06-11T00:00:00.000Z"],["Date","2026-10-24T00:00:00.000Z"],{"link":15,"seo_description":15},[],"\u003Cp class=\"wp-block-paragraph\">Working with Galexia has been a pleasure. They were responsive to the needs and objectives of our charity’s website and the resulting site we have achieved is to our original four point specification.\u003C\u002Fp>",{"title":69,"excerpt":70,"slug":73,"date":74,"modified":75,"readingTime":30,"acf":76,"tags":77,"author":17,"featuredMediaUrl":33,"featuredMedia":33,"content":78},"Elli Cassidy",{"raw":71,"plain":72},"\u003Cp>I had an existing website, but it needed some fixing and it was desperately slow. Joe had everything fixed and running properly the same day (I’d spent days trying to sort it. My site went from crawling to flying (literally!) speed grades of E & Fs improved to A & Bs. Would have no hesitation […]\u003C\u002Fp>","I had an existing website, but it needed some fixing and it was desperately slow. Joe had everything fixed and running properly the same day (I’d spent days trying to sort it. My site went from crawling to flying (literally!) speed grades of E & Fs improved to A & Bs. Would have no hesitation […]","elli-cassidy",["Date","2021-02-25T00:00:00.000Z"],["Date","2026-10-24T00:00:00.000Z"],{"link":15,"seo_description":15},[],"\u003Cp class=\"wp-block-paragraph\">I had an existing website, but it needed some fixing and it was desperately slow. Joe had everything fixed and running properly the same day (I’d spent days trying to sort it. My site went from crawling to flying (literally!) speed grades of E & Fs improved to A & Bs. Would have no hesitation in recommending Galexia.\u003C\u002Fp>",{"title":80,"excerpt":81,"slug":84,"date":85,"modified":86,"readingTime":30,"acf":87,"tags":88,"author":17,"featuredMediaUrl":33,"featuredMedia":33,"content":89},"Southampton Focus",{"raw":82,"plain":83},"\u003Cp>Joe is talented at turning designs into a reality, listens to feedback well and implements changes without questions, as well as being great at suggestions functionality and usability benefits to make sure the site is easy for customers to use.\u003C\u002Fp>","Joe is talented at turning designs into a reality, listens to feedback well and implements changes without questions, as well as being great at suggestions functionality and usability benefits to make sure the site is easy for customers to use.","southampton-focus",["Date","2020-07-28T00:00:00.000Z"],["Date","2026-10-24T00:00:00.000Z"],{"link":15,"seo_description":15},[],"\u003Cp class=\"wp-block-paragraph\">Joe is talented at turning designs into a reality, listens to feedback well and implements changes without questions, as well as being great at suggestions functionality and usability benefits to make sure the site is easy for customers to use.\u003C\u002Fp>",{"title":91,"excerpt":92,"slug":95,"date":96,"modified":97,"readingTime":30,"acf":98,"tags":99,"author":17,"featuredMediaUrl":33,"featuredMedia":33,"content":100},"Disabled People’s Voice",{"raw":93,"plain":94},"\u003Cp>Joe is quick to respond, easy to work with and offered a range of options and advice.\u003C\u002Fp>","Joe is quick to respond, easy to work with and offered a range of options and advice.","disabled-peoples-voice",["Date","2020-07-28T00:00:00.000Z"],["Date","2026-10-24T00:00:00.000Z"],{"link":15,"seo_description":15},[],"\u003Cp class=\"wp-block-paragraph\">Joe is quick to respond, easy to work with and offered a range of options and advice.\u003C\u002Fp>",{"title":102,"excerpt":103,"slug":106,"date":107,"modified":108,"readingTime":30,"acf":109,"tags":110,"author":17,"featuredMediaUrl":111,"featuredMedia":112,"content":113},"Therfield Village Pre-School",{"raw":104,"plain":105},"\u003Cp>Galexia transformed our outdated website making it far more accessible and increasing our retention and visibility in a competitive market. They have offered continuous support in maintaining our website and emails. The website forms part of our cohesive brand identity that Galexia helped create.\u003C\u002Fp>","Galexia transformed our outdated website making it far more accessible and increasing our retention and visibility in a competitive market. They have offered continuous support in maintaining our website and emails. The website forms part of our cohesive brand identity that Galexia helped create.","therfield-village-pre-school",["Date","2020-07-06T00:00:00.000Z"],["Date","2026-10-24T00:00:00.000Z"],{"link":15,"seo_description":15},[],"https:\u002F\u002Fcms.galexia.agency\u002Fmedia\u002F3b3374edda34833de99fcc7b2cc3debec440f079235154c19b8b2395dd9209a6\u002F3b3374edda34833d-square-logo-2.png","https:\u002F\u002Fgalexia.agency\u002Fcdn-cgi\u002Fimage\u002Fformat=auto,quality=80,fit=scale-down,width=1200\u002Fhttps:\u002F\u002Fcms.galexia.agency\u002Fmedia\u002F3b3374edda34833de99fcc7b2cc3debec440f079235154c19b8b2395dd9209a6\u002F3b3374edda34833d-square-logo-2.png","\u003Cp class=\"wp-block-paragraph\">Galexia transformed our outdated website making it far more accessible and increasing our retention and visibility in a competitive market. They have offered continuous support in maintaining our website and emails. The website forms part of our cohesive brand identity that Galexia helped create.\u003C\u002Fp>",{"title":115,"excerpt":116,"slug":119,"date":120,"modified":121,"readingTime":30,"acf":122,"tags":123,"author":17,"featuredMediaUrl":124,"featuredMedia":125,"content":126},"Don’s Discs",{"raw":117,"plain":118},"\u003Cp>Galexia formed my brand identity. They worked with me on creating a Style Guide, Colour Palette, and my logo, which I love. I needed some heavy customisation to WooCommerce, a popular WordPress e-commerce plugin, which they happily helped with. If you need an e-commerce site, look no further.\u003C\u002Fp>","Galexia formed my brand identity. They worked with me on creating a Style Guide, Colour Palette, and my logo, which I love. I needed some heavy customisation to WooCommerce, a popular WordPress e-commerce plugin, which they happily helped with. If you need an e-commerce site, look no further.","dons-discs",["Date","2020-07-06T00:00:00.000Z"],["Date","2026-10-24T00:00:00.000Z"],{"link":15,"seo_description":15},[],"https:\u002F\u002Fcms.galexia.agency\u002Fmedia\u002F40a5cc767cf33f13562af405bd612a18c6b8902e465b2671063db8884fb0f3aa\u002F40a5cc767cf33f13-Square_Logo.png","https:\u002F\u002Fgalexia.agency\u002Fcdn-cgi\u002Fimage\u002Fformat=auto,quality=80,fit=scale-down,width=1200\u002Fhttps:\u002F\u002Fcms.galexia.agency\u002Fmedia\u002F40a5cc767cf33f13562af405bd612a18c6b8902e465b2671063db8884fb0f3aa\u002F40a5cc767cf33f13-Square_Logo.png","\u003Cp class=\"wp-block-paragraph\">Galexia formed my brand identity. They worked with me on creating a Style Guide, Colour Palette, and my logo, which I love. I needed some heavy customisation to WooCommerce, a popular WordPress e-commerce plugin, which they happily helped with. If you need an e-commerce site, look no further.\u003C\u002Fp>",1793747112975]