Your Brand Identity

Your Brand Identity is how people perceive you.
What will people think and feel when they hear your company name?
How do you want to come across to customers and potential customers?

Your Company Name: Who is your ideal customer?

If you target a very specific group of people, let us know just how specific. This will help hone the Brand Identity to those people. For example, you might be a Clothing Store that creates alternative clothing & jewellery for women in their teens - 30s that like to dress in a gothic/alternative style. You can imagine the brand style for this company would be very different to Primark's!

What is your why?

A lot of companies focus on what they do and how they do it. People don't identify with products, they identify with dreams, purposes and feelings. Watch this video for a fantastic explanation on why you need to tell the world your 'WHY?'

This follows on from your Why, but how do you solve problems for your customer? You're in a lift and someone asks what you do. How do you answer?

For example: LastPass might say: "We've produced software that allows users across the globe to securely store their passwords behind one master password and access them on all of their devices through an app or website."

Of the below 5 categories, what best suits your brand personality?

These are your human characteristics.

Based on the category you chose, what words would you associate with your brand. E.g 'honest', 'down to earth', 'caring'. These can be anything you like!